At the Wikimedia Foundation, I led the rebranding effort of making Wikipedia feel more inviting to newcomers while reinforcing its reputation of trustworthy, academic and neutral encyclopedia of the human knowledge. Wikipedia is consumed by anyone of any age, gender, education level, skill type, language, device, age of devices, culture, connection speed, reading direction, and color perception.
The improved interface is-friendly.
My role was to define and lead the development of the design system, set goals, validate problems, research, testing, manage cross-team communications as well as community liaison.
View one of the first executions of the system at the main page of Wikipedia and across the mobile web experiences • Live project site