At the Wikimedia Foundation, I led the rebranding effort of making Wikipedia feel more inviting to newcomers while reinforcing its reputation of trustworthy, academic and neutral encyclopedia of the human knowledge. Wikipedia is consumed by anyone of any age, gender, education level, skill type, language, device, age of devices, culture, connection speed, reading direction, and color perception.
The improved interface is-friendly.
This project was a collaboration with the Wikipedia community members. My role was to art direct and design a sustainable design system that is extensible by the community’s diverse needs for a usable and inviting interface.